I saw this article below this week and thought it was pretty interesting.
A couple of interesting quotes:
- “Jesse Haines, group marketing manager for Google Mobile Ads, says the company canvassed its large advertisers early in 2011 and found only 21% have launched a mobile site.”
- “According to a recent survey from Compuware, 40% of users have turned to a competitor’s site after a bad mobile experience.”
The article also links to a site from Google – http://www.howtogomo.com/ – which includes a simulator which shows you how your site looks on a mobile device, which is pretty cool. A few other AMAZING stats from Google’s http://www.howtogomo.com/ site:
- By 2013, more people will use their mobile phones than PCs to get online.
- Mobile searches have grown by 4X since 2010.
- There will be one mobile device for every person on earth by 2015.
- 23% of adults have cursed at their phone when a site doesn’t work
The article does imply that you need TWO websites – one for PC and one for Mobile. The stuff that I’ve been working on lately detects the browser requesting the site and tailor the content to fit your device, so you only need to have ONE site and ONE URL. Check it out by browsing to http://www.luppes.com/ with your PC and with your phone and you’ll get two different looking sites with the same URL and the same source.
Read the full article: http://mashable.com/2011/12/16/mobile-website-tips/
Written by Lyle Luppes.